Wordle was created by Josh Wardle, a software engineer in Brooklyn, for his partner who enjoyed word games. He initially made it just for her and his family. It was released to the public in October 2021 and quickly became a global phenomenon.
Its popularity surged due to its simple rules, the daily challenge aspect (only one word per day), and the ability to easily share results on social media without spoiling the word for others. The game's scarcity (once-a-day play) and the sense of community it fostered contributed significantly to its viral spread.
In January 2022, The New York Times Company acquired Wordle, further boosting its visibility and solidifying its place in popular culture. It continues to be enjoyed by millions daily around the world.